https://press.wbd.com/us/media-release/max/warner-bros-discovery-announces-max-become-hbo-max-summer
Warner Bros. Discovery announced today that the ‘Max’ name for its streaming service is going away. What new and improved name will replace it? The same name that it replaced two years ago.
In other naming news, yesterday Disney announced that its new flagship ESPN streaming service would be called simply ‘ESPN.’
You can’t make this stuff up.